Live streaming video is the real, raw, unedited connection your audience craves. It engages them, brings them closer to your brand or organization, and ignites the relationships you have with your fans, followers, customers, and community. If you want to make the most of these experiences, try one (or all) of these live streaming trends for 2023.
The 5 Key Trends for Live Streaming in 2023
If you’re short on time but still want to know what’s popular in live streaming for the 2023 season, here are the main highlights:
- Live Streaming Shopping
- Second Screen Experiences
- Live Stream Videos for Customer Support
- Video Streaming as Customer Retention Tool
- Live Stream for Hybrid Events
1. Live Streaming Shopping
Whether you want to live stream a brand conference, sporting event, concert or product launch, your audience wants to feel engaged. With live stream ecommerce, you can move beyond traditional viewing to an interactive shopping experience your audience will love.
Burberry offers live shopping experiences on its website, like this one that immersed viewers in its London Fashion Week shows and allowed them to pre-order items directly from the stream:
Live stream shopping isn’t reserved for retail; this streaming trend can be enjoyed by brands and organizations in all industries, from education to sports to technology. Best of all, you can live stream your events to your website, YouTube Live, Facebook, Instagram, Twitter and Amazon Live – so you can expand your reach to anywhere your audience spends time.
2. Second Screen Experiences
There is a trend in live streaming right now called the second screen experience, which essentially gives audiences bonus content that complements and supports the main event. For example, when the Phoenix Suns wanted to engage fans during the 2020 NBA season, when fans weren’t allowed to be in the arena due to Covid-19, they created a second screen fan experience with live contests, exclusive interviews, and real-time participation. Double bonus: It created promotional opportunities for the Suns and their partner brands as well.
3. Live Stream Videos for Customer Support
In 2023, we will see more businesses use streaming as a customer support tool. Live video will become another communication option for customers who need a more interactive experience than traditional phone, email, or live chat can provide. Support reps can address questions or concerns in real-time, in a more visual and personal way, helping businesses avoid the friction of a poor service experience. Note that it will be essential to educate customers on using this new technology to ensure positive outcomes.
4. Video Streaming as Customer Retention Tool
Brands can boost customer retention by hosting live interviews, office hours, or Ask Me Anything (AMA) sessions with product experts or in-house staff to help customers quickly get the answers they need. Features like chat, Q&A, and polling can make retaining and supporting your customers fun and insightful – constantly helping you improve the customer experience.
5. Live Stream for Hybrid Events
We have all seen the massive changes in the event landscape over the past few years, moving from in-person to all online (or just flat out canceled) and now to hybrid events. The truth is, some attendees liked the live streaming versions better, and they preferred them to the expenses involved with traditional conferences, expos, and large-scale meetings. If you want to satisfy all your participants’ needs and wants, try live streaming all or some parts of your event. You can even consider adding micro events into your strategy, or a second screen experience like we discussed above.
Try these Live Streaming Trends for Yourself
If you’re ready to engage your audience with live stream experiences, then be sure to check out BlueJeans Studio. It’s the all-in-one video production platform that allows you to create TV-quality content with 1080p resolution, full layout controls, custom branding, and interactive features like chat, Q&A, and polling. The Studio product recently won the Enterprise Connect 2022 “Best Innovation for Virtual Meetings” Award.
BlueJeans Studio allows you to produce live stream videos and push them to your website and other popular platforms. Best of all, BlueJeans Studio is already included for BlueJeans Events customers.
Don’t have BlueJeans Events yet? Start your trial — it’s free.
Editor’s Note: This post was originally published in April 2022 and has been completely revamped and updated for accuracy and comprehensiveness.
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