Come join us in our Blue Jeans!
Blue Jeans Network has unleashed a new kind of videoconferencing to the world and we are looking for the right people to tackle this challenge. We’re changing the way business communications look, act and feel. We’d love your expertise and enthusiasm to help us do it!
Internet Marketing Manager
At Blue Jeans Network, our mission is to make video communications as easy and pervasive as audio communications, enabling more effective collaboration at work, at home, and on the road. Our cloud-based conferencing service makes this possible by enabling customers to connect with each other seamlessly any time, anywhere, and from practically any device. The Blue Jeans Network extends high quality video communications beyond the traditional boundaries of specialized conference rooms and into the mainstream, allowing employees throughout an enterprise to interact more effectively with each other, and with their customers, partners, suppliers, family, and friends.
Blue Jeans Network is seeking to add an Internet Marketing Manager to its team. Reporting to the Chief Commercial Officer, this position will have responsibility for marketing, positioning, and selling Blue Jeans core products online. Our Marketing Manager will manage social media outlets and develop new ways to leverage them; as well as conceive of creative ways to virally market our company. This position has an opportunity to make a significant impact on the company direction and overall industry. Blue Jeans Network is an entrepreneurial venture and, as is typical with start-ups, the Internet Marketing Manager’s role goes beyond a traditional function – the person must have ability to act independently in an unstructured environment, operate proactively and have a passion and appreciation for the vision and mission of the company. The role includes the following:
Responsibilities
- Use web 2.0 marketing techniques, including viral marketing, to help drive awareness and customer adoption
- Be the social media voice of Blue Jeans Network by managing brand blogs, Twitter, Facebook and other social media accounts
- Develop product content and collateral including competitive positioning, marketing campaigns, presentations, product announcements, sales training materials, website updates, etc.
- Conduct market analysis including prioritizing potential markets, segments and customers and defining product requirements.
- Assist with all public relations efforts and accelerate the coverage we’re getting
- Creating ongoing conversations with key influencers within our market.
- Develop positioning, messaging and go-to-market strategy for product releases and new product innovations to ensure maximum market awareness and acceptance
- Work cross functionally to define and incorporate key product features and benefits within sales and marketing materials
- Engage with customers to provide technical sales support
- Own and drive customer economic model and create other key value propositions for various customer segments and markets
- Develop, implement and support product marketing programs
- Communicate product messaging to customers (internal and external), prospects, analysts, market influencers, etc.
- Collaborate with sales teams to determine effectiveness of product marketing materials, tools, and solutions.
- Provide ongoing business development support.
Qualifications
- 8+ years of marketing experience preferably in a startup environment
- Prior experience in the social media space and knowledge of viral marketing
- Successfully built a brand from scratch, with a strong focus on internet marketing
- Extremely strong presence, speaking and writing skills
- Passion to be part of a team with goals to change the way we communicate.
- A willingness to travel
- Ability to take complicated technical concepts and translate to a general audience in a compelling, succinct manner
- Drive for quick results with vision to see how long term strategies must unfold
- Strong self-starter who is a team player and can work independently
- A strong desire to challenge and change the status quo
- Stability. Staying power
- Strong desire for success and significance
- Experience in video conferencing or SAAS is a plus
- An educational background that includes quality institutions. Bachelor’s degree required, preferably in a technology related field. An MBA is a plus.