Come join us in our Blue Jeans!
Blue Jeans Network has unleashed a new kind of videoconferencing to the world and we are looking for the right people to tackle this challenge. We’re changing the way business communications look, act and feel. We’d love your expertise and enthusiasm to help us do it!
Vice President of Marketing
At Blue Jeans Network, our mission is to make video communications as easy and pervasive as audio communications, enabling more effective collaboration at work, at home and on the road. Our cloud-based conferencing service makes this possible by enabling customers to connect with each other seamlessly anytime, anywhere and from practically any device. The Blue Jeans Network extends high quality video communications beyond the traditional boundaries of specialized conference rooms and into the mainstream, allowing employees throughout an enterprise to interact more effectively with each other and with their customers, partners, suppliers, family, and friends.
Blue Jeans Network is seeking to add a Vice President of Marketing to our team. Reporting to the Chief Commercial Officer, this position will be responsible for building the Blue Jeans brand, developing and executing the online marketing strategy, developing a strong on-line presence and driving all lead generation and customer acquisition programs. The right candidate will be a rockstar with Social Media/SaaS Marketing background. Blue Jeans Network is an entrepreneurial venture and, as is typical with start-ups, this role goes beyond a traditional function – the person must have ability to act independently in an unstructured environment, operate proactively and have a passion and appreciation for the vision and mission of the company. The role includes the following:
Role & Responsibilities
- Define the company’s online brand and communications marketing strategies
- Lead day to day efforts to build the online brand and generate awareness
- Planning and execution of lead generation and customer acquisition programs
- Define and drive effective on-line marketing campaigns
- Implement tools for marketing automation and measurement
- Lead SEO/SEM initiatives
- Lead social media marketing and blogging
- Ownership for external website including content development, traffic analysis, trend identification, and continuous improvement
- Marketing communications, including PR/AR, and events
- Develop and maintain relationships with influential bloggers, media, and analysts
- Develop positioning, messaging and go-to-market strategy to ensure maximum market awareness and acceptance
- Work cross functionally to define and incorporate key product features and benefits within sales and marketing materials
- Collaborate with sales teams to determine effectiveness of product marketing materials, tools, and solutions.
- Provide ongoing sales support.
- Grow the online marketing group, attracting top talent.
Qualifications
● 10+ years of marketing experience preferably in a startup environment
● Prior experience in on-line marketing, with a command of SEO/SEM, social media, and viral marketing techniques, preferably with B2B and B2C software.
● Success building a brand from scratch, with a strong focus on on-line marketing
● Extremely strong presence, speaking and writing skills
● Passion to be on a team with the vision to radically change the way we communicate and connect
● Ability to take complicated technical concepts and translate to a general audience in a compelling, succinct manner
● Drive for quick results with vision to see how long term strategies must unfold
● Equally adept at strategy and execution
● Strong self-starter who is a team player and can work independently
● A strong desire to challenge and change the status quo
● Highly-driven, results-oriented and dedicated marketeer with a strong desire for success and significance
● Experience in video conferencing or SAAS is a plus
● An educational background that includes quality institutions. Bachelor’s degree required, preferably in a technology related field. An MBA is a plus.